Companies have a role in stopping school shootings

Marketing, media, and tech companies can stop promoting content that glorifies violence and firearms. At first glance, preventing school shootings, gun violence, and youth suicide may seem like the responsibility of parents, educators, or law enforcement. But a closer look-backed by research-reveals a much bigger truth: The marketing, media, and tech industries play an outsized role in shaping the narrative of how children view and engage with firearms. That influence can be used for good-or rem...